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In a challenge to Twitch and YouTube, Facebook adds ‘Gaming’ to its main navigation

Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.

After clicking the new Gaming tab, there will be a feed of content that points to instant games you can play with friends; videos to watch from top streamers, esports organizations and game publishers; and updates from your various gaming groups, the company says.

The new Facebook Gaming tab builds on the gaming video destination the site launched last year as Fb.gg. That hub had offered a collection of all the video games streaming on Facebook, and a way for gamers and fans to interact. As a top-level navigation item, Facebook’s new Gaming tab will now further extend the gaming hub’s reach.

Facebook-Tab-side-by-side.png?w=680

While Twitch and YouTube are today dominating the gaming space, Facebook’s advantage — beyond its scale — is its promise of a reduced cut of transactions. On Fb.gg, gamers were able to attract new fans with the aid of Facebook’s personalized recommendations based on users’ activity, and then monetize those viewers through a virtual tipping mechanism.

https://techcrunch.com/2019/03/14/in-a-challenge-to-twitch-and-youtube-facebook-adds-gaming-to-its-main-navigation/

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