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Microsofts Xbox boss says Amazon and Google are the main competitors going forward

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Microsoft’s head of gaming and Xbox, Phil Spencer, has revealed that the company sees Amazon and Google as its main competition for the future. Speaking in an interview with newly launched technology publication Protocol, Spencer dismisses Sony and Nintendo’s ability to create a cloud infrastructure that will challenge Microsoft, Google, or Amazon.

“When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” says Spencer. “That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position. I guess they could try to re-create Azure, but we’ve invested tens of billions of dollars in cloud over the years.”

Microsoft has been realigning its gaming efforts for a future far beyond the Xbox console. The software giant’s big effort now involves reaching billions of players around the world with cloud gaming. Google has already launched its Stadia service, and Microsoft is trialing its own xCloud streaming service that is set to launch fully later this year.

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